Transformation and breakthrough porcelain ceramic enterprise-2011.04.03

industry "earthquake" 1500 ceramic enterprises spread throughout the country

March 17, the European Union on the production of tiles from China made a preliminary anti-dumping: According to the preliminary ruling, a Chinese company granted market economy status, 1500 Chinese ceramics enterprises be imposed punitive tariffs of up to 73% of the temporary , six months after the announced final results.

It is reported that this news caused a big stir in the domestic ceramic industry. "China's ceramic industry equivalent to the occurrence of an 'earthquake', China's ceramic industry in 2011 will reach 50% year-on-year decline in exports to the EU. "China Ceramic Industry Association director of the Office of Foshan Blue Guard said in an interview with the" First Financial Daily "interview.

It is understood that the EU anti-dumping investigations involving Chinese enterprises are mostly concentrated in Foshan, despite the absence of a positive and a sharp blow, but the ceramics enterprises in Jinjiang can not get away from the anti-dumping. It is understood that, Jinjiang ceramic enterprises no one appeared in the previous sampling on the list, but some foreign trade companies involved, but the total amount of just millions of dollars, taking into account the need to pay the high cost of responding to the previous respondent, companies do not deal with them. It is reported that the high punitive tariffs from March 17 until September 16 and a six, September 17 will ultimately decide whether to impose a five-year formal anti-dumping duties. Nominally reserved for Chinese enterprises to protest six months there has actually been little hope. Foshan Office of the China Ceramic Industry Association Blue guard said, "surrogate country" prepared by the European Commission's anti-dumping investigations, data collection period of 10 days. Final decision "to the cost of production in the United States and China than with predictable results.

EU's anti-dumping, is the sixth anti-dumping investigation of Chinese ceramics encountered in 10 years. Since 2001, especially in 2008, hit by anti-dumping measures from India, Mexico, the Philippines, Egypt, Ecuador and other countries, some countries of the anti-dumping tax rate is as high as 200%.

The

has not "shock" Dehua porcelain is different from Europe Recently, the reporter learned from the Xianjingmaoju authorities, ceramics has not been a positive impact in this "earthquake" in the county. 1500 Chinese ceramics enterprises involved, no one Dehua porcelain. "We carefully studied the ceramic products in Europe, concluded: county ceramic products in quality not inferior to European ceramics. "Do ceramics export Universal Ceramics Co., Ltd. Huang, president of the United States Luozi Xin the full told reporters. According to reports, the conclusion is drawn after him in detail the anatomy of ceramic products in Europe.

According to reports, the European price of the product is often the county ceramic products several times. "Like some of our products, the technology-leading two decades in Europe, but the price is far lower than similar products. Huang Mei Luo said: county ceramics from either the technology or equipment, the overall level has been close to international standards, "In fact, our ceramic, quality not inferior to European ceramics too, just in product style, style, etc. not as good as European ceramics for details. The cause our ceramic products prices far lower than Europe reasons, it is these details.

Huang Mei Luo said the price difference does not come from technology, but the design details and marketing aspects. He believes this is a strange phenomenon: Logically, county ceramic technology over Europe, the price should be higher than the European expensive times to be reasonable.

view of this situation, the chairman of the County Federation of Industry and Commerce Laiyao Qing First, you want to open the European ceramics market, Europeans must first understand the consumer psychology, the ceramic enterprises can be sent to the European research, Europe's folk customs, feelings Europe culture, and then the combination of these factors in the the ceramic product research and development designs; Second, enterprises have advanced marketing idea, Quanzhou ceramic enterprises in the attack on the European market can be considered to employ foreign marketing staff; Finally, in terms of product quality must be strictly quality to meet the requirements, because Europeans attaches great importance to the credibility of return phenomenon, even once, very difficult to sustain to obtain the trust of Europeans.

the alarm sounding industrial upgrading is the key

In the interview, whether it is the ceramic business owners, government officials of relevant departments, think although not directly affected, but the anti-dumping or the county ceramics once again sounded the alarm.

with the EU anti-dumping ensued, ceramic pigment prices of raw materials required to soaring exponentially, a direct result of the enhancement of pigment prices. Surge in the prices of raw materials, or will cause a re-shuffle of the the color glaze industry and the ceramic industry.

a business owner told reporters, pigment and other raw material prices soaring very alarming, zirconium silicate from the years of 9000 yuan / ton rose to 1.8 yuan / ton, zirconia from the year-ago $ 2.2 million / ton up to 3.6 yuan / ton. According to reports, the

ceramic pigment mainly into two categories, one of Australia's whitening powder, due to the floods in Australia, the price rise; another precious metal materials including gold, vanadium.

the business owners told reporters that an important reason for the pigment prices rose sharply, domestic ceramics production capacity is too large, resulting in the color glaze demand, and foreign raw materials production capacity and there is no significant increase in short supply , leading to sharp rise in prices.

According to industry analysts, as a response, companies should look for alternatives, production of unglazed tiles, reducing expected to spend, try to produce a reduction of energy saving and environmental protection products, zirconium silicate can be replaced with magnesium, can make the cost down 5% or so.

EU anti-dumping or pigment and other raw material prices soaring, although not directly earthquake and "felt", however, is not small. The face of fierce market competition, Dehua porcelain is the most important thing is to continue to industrial upgrading, vigorously develop science and technology porcelain strategy to improve the capability of independent innovation, to build its own brand, ceramic industry shift from manufacturing to create.

In addition, the county brand building work still insist Aoyama do not relax, to actively explore the domestic market, and win the regional brand, corporate brand, master craftsman brand combining a combination of boxing, to stimulate competitive industries to continue development.