The transformation and upgrading of Dehua ceramics brand drive power-2012.04.29

"Who says Dehua can only export the cheap Western small craft porcelain? Our export daily-use porcelain, the average price is more than four times the domestic export prices of daily-use porcelain. 22, luminous ocean in Dehua Association, pottery Co., Ltd., Xu Qing, general manager of water pointing to the company exports a set of tableware of the Burj Al Arab Hotel in Dubai, United Arab Emirates, told reporters.

as the country's largest technical ceramics production and export base, the Dehua existing ceramic enterprises more than 1,400 products are exported to more than 190 countries and regions, exports most of the ceramic based Western technology is based on the low-end festive consumer goods porcelain. Since the beginning of this year, with the European debt crisis, the cost of production has been rising as well as the difficulty in obtaining loans, whole ceramic industry downturn, the majority of export porcelain business difficulties. the

"Dehua ceramics has been a crossroads, be sure not to put all their eggs in one basket. Dehua Committee secretary Wu D said, in the face of the "winter" export the county guide enterprises to actively expand the export market of daily-use porcelain, integration and growth industry alliance, pushing to promote the development of industrial clusters. First, the implementation of Government R & D funding, the establishment of the high-grade daily-use porcelain industry technology innovation strategic alliance, integration of resources, breakthrough in the industrial development of key technologies in common, reasonable regulation of funds, personnel, equipment, creating a division of labor cooperation mechanism, the formation of Bao Tuan. The establishment of Fuzhou University, School of Materials Science and Engineering, United States Group Dr. workstations, both schools and enterprises in the field of technology development, personnel training, information sharing, and productive collaboration extensive cooperation, and promote the transformation of the way of enterprise development, improve the core competitiveness of enterprises, and promote ceramic industry scientific and technological progress.

Meanwhile, the construction SOAR Peng Xiang Industrial Zone, provincial standardization demonstration zone. Currently, there are nearly 30 companies settled ceramic products, 80% of the park's key products of international standards and foreign advanced standards. Dehua also invested 73.56 million yuan to support the exhibiting companies, brand promotion, technological innovation, the purchase of equipment, 6 ceramics to support the development of measures such as the introduction of production hotel with porcelain. now

, daily-use porcelain exports has become the highlight of the county ceramics. In October this year, Dehua porcelain base by the Ministry of Commerce as foreign trade transformation and upgrading demonstration bases; the first 11 months of this year, the county has been examined Export Ceramics 5680 batch, the value of $ 104 million, more than the level a year earlier, the value of exports accounting for more than 90% of the province's exports of ceramics for daily use.